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8 tips to improve your online sales

Online shopping sale days have become more common with a number of major events throughout the year.

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8 Tips to improve your online sales

 

Events like Click Frenzy, Black Friday and Cyber Monday are becoming more popular among businesses for boosting sales.
 
Here are some tips to help your small business make the most of online sale events throughout the year.
 

1. Optimise your online store

 
Online shoppers have come to expect easy and smooth transactions when buying online. Make your online store the best it can be by optimising your site to convert visitors into customers and make sure it has the bandwidth to handle any increase in traffic on sale days.
 
Some eCommerce platforms, such as Shopify, allow you to email visitors who abandon their shopping carts on your website. This can give you one last chance to remind customers that their items are still waiting and even offer a coupon.
 
2. Embrace click and collect
 
Adding a click-and-collect option to your online store gives customers the convenience of online shopping without the shipping time and cost.
 
Power Retail surveyed 1,000 online shoppers and found that 63% of people had used click & collect. Customers are continuing to choose click and collect because it is faster and cheaper than shipping.
 
For more on click and collect, read Power Retail’s article.
 
The key to click and collect is to have accurate stock levels that update in real-time and processes that allow you or your employees to reserve items as soon as an order comes in.
 
3. Adapt to the sale day and target market
 
Sale days can be a great opportunity to move old or out of season stock. Think about the type of consumers you might get for each sale day and what they might be shopping for.
 
Finder does a great breakdown on the types of people that typically shop on each of the big sale days. Take a look at the Black Friday statistics from 2024.
 
If you had an online store last year, check your analytics for trends on what your customers looked for and bought.
 
If you’re interested in measuring analytics, doing keyword research or improving your search engine optimisation, find out more on Website analytics.
 
Consider adding a ‘gift ideas’ section to your website and creating social media posts or blog articles to encourage customers to browse for items.
 
Bundle pricing, gift packs, vouchers or offering gift wrapping can also make shopping easier. Keep in mind how long it will take to package and deliver products during busy periods like EOFY sales, Boxing Day or Christmas.
 
4. Focus on what your business can offer customers
 
As a small business, consider promotions that are less likely to damage your profit margin, such as:
 
  • an extended returns policy
  • free or discounted shipping over a certain amount
  • quantity discounts
  • gift wrapping and cards
  • gift with purchase.
  • Offering pick-up or fast local delivery will draw shoppers who have a deadline and can’t afford shipping delays. Don’t worry, we’ve all been there last minute trying to find gifts.
 
If offering a gift with a purchase online, make sure it’s something that will be cheap enough to post and factor the cost into your margins.
 

5. Use your small scale to your advantage

 
Capitalise on what customers can get from your business that they can’t from big stores or brands. Use the fact that you are local, have relationships with many of your customers and can offer an in-person and personalised shopping experience to your advantage.
 
Some of your customers may be intimidated by crowds and might not like busy in-store sale days. Your small sized store and fast delivery of products can appeal to these people.
 
A carefully wrapped package and personalised note in online orders can also go a long way to create a connection with customers you may never see face-to-face.
 
Read more about the power of packaging with our article, Why unboxing should be part of every online retailer’s marketing strategy.
 

6. Promote on social media and in newsletters

 
If you’re thinking about running a sale, there’s no better way to promote it than through a social media campaign. This can be done with paid advertising to attract new customers or with organic posting to let your existing customers know you have a sale.
 
For tips on starting a business social media account or ways to improve your existing one, find out how to Use social media for business.
 
Promote your sales in advance on social media and get your followers to spread the word with these tips:
 
  • Experiment with one of the big sale days and start with a small-budget social media campaign.
  • Offer exclusives to social media followers and newsletter subscribers.
  • Hold competitions for followers who tag friends in your posts or repost your promotion posts to spread the word.
  • Widen your net with #blackfridaysales #blackfriday2025 and other related hashtags in your posts.
  • Use banner and profile images on your social media channels and google business profile listing to promote your sales day campaigns.
 

7. Make it an exciting event

 
Your small business may not have the capacity to do what the big stores do, but there are ways to keep your customers engaged.
 
Here are some small ways to take advantage:
 
  • Organise different promotions for different days (or times) of a sales period ask customers to post on social media and tag you in exchange for a chance to win.
  • Reward your social media followers or newsletter subscribers with VIP discounts or early bird deals.
  • Set a limit on a particular deal at the beginning of a day to get customers to act quickly.
 

8. Reach a wider audience with an online marketplace

 
There are pros and cons to small businesses selling products through online marketplaces like Amazon, eBay, Catch, Ozsale or even Facebook Marketplace. These platforms provide a large audience for you to tap into.
 
For big sale days, marketplaces are often the most efficient ways for customers to do their shopping. Getting your products out in the market can also be faster this way if you’re starting from scratch.
 
One thing to remember, you give up a portion of your profits to the marketplace provider and lose some of your brand identity to the bigger umbrella brand.
 
Instead of interacting with you, customers interact with the marketplace, so you lose some control over the customer experience that many small businesses find essential to building connection and brand loyalty.
 
Ultimately, the decision to use a marketplace will depend on your business plan and the goals you’ve set for your business.
 
When selling on an online marketplace make sure you:
 
  • Add as much detail as possible to your listing, including important keywords, tags and filters.
  • Consider using the marketplace’s advertising options to bump your products to the top.
  • Add different shipping options and make your pick-and-pack as efficient as possible.
 

Take your online sales to the next level

 
Improving your online presence starts with digital marketing. Some businesses build a website, others use a social media page or an online store. At some point you’ll need to start promoting yourself. Here are some resources to get you started or to help you improve your existing strategies.
 
 
 
 
 
 
 
 
Business Victoria
13 Mar 2024
business.vic.gov.au

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Accountancy

Straight forward and stress-free accounting services are what businesses of all sizes need from their accountants and we believe we provide exactly that. By providing cutting edge accounting and taxation services, and using the right products for your record keeping, our team at Solutions 4 Accounting & Tax will work closely with you to ensure we understand your needs. Only in this way can we help you achieve your goals, help you manage your cash flow and help you meet your tax obligations.

While fiscal compliance is of the upmost importance, we also believe in offering professional management advice and support at all times. We are committed to offering the highest level of friendly and professional service and welcome the opportunity to work with you.

The areas we specialise in are as follows:

  • Accounting & Tax Consultancy Services
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Bookkeeping

Solutions 4 Accounting & Tax can take over all, or some of your bookkeeping activities allowing you to concentrate on growing your business. We can:

  • Design, establish and review accounting systems and software
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  • Manage your accounts receivable and accounts payable
  • Ensure your business is up to speed with legislative requirements and management reports
  • Undertake payroll duties and compliance
  • Prepare and lodge BAS statements
  • GST & PAYE advice
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  • GST Reconciliation
  • PAYG Withholding & Superannuation reports
  • Completing expense reports
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Tax preparation, advice & planning

Tax time is coming up. Are you prepared?

When the time comes to deal with your own taxation and accounts, it can be stressful and hassling. Though through good preparation and planning, you can make tax time work for you and potentially reduce the impact of tax, while keeping up to date.

Solutions 4 Accounting & Tax are specialists at accounting and taxation. Based in Nowra, we aim to provide our clients in the Shoalhaven community with comprehensive tax planning advice and strategies, all at competitive prices.

We provide assistance for:

  • Individuals
  • Families
  • Artists
  • Trusts
  • Businesses and
  • Organisations (non-profit and commercial)

Identify Options and Areas to Reduce Tax

Tax can be complicated in many ways—that's no secret. What can you actually claim? Are you entitled to any government incentives or benefits? Is there anything you should concern yourself with when recording expenses?

A professional accountant can help you identify potential tax deductions and government benefits in detail, which could help you minimise tax payable. They'll also inform you of any obligations and laws that you have to meet and abide by, thus helping you stay up to date.

By planning for tax, you could:

  • Reduce the amount of tax owed, depending on your situation
  • Develop strategies to minimise tax, potentially saving you money
  • Prepare for the financial year

Solutions 4 Accounting & Tax have worked with a large variety of businesses and individuals from different industries over the years, tailoring options, advice and strategies to suit clients unique needs. Our experience is complemented by a team of professional accountants and tax advisors, who aim to help you.

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Business Advisory

You want to start a business – but where do you start? Solutions 4 Accounting & Tax can help you get started and help your new business to flourish.

Before commencing a new business, the following are some of the key items that need to be considered:

  • Decide on the most suitable structure for your business – sole trader, partnership, trust or company
  • Prepare a business plan, cashflow projections, budgets, and trading forecasts
  • Assess your finance requirements, advise on the best sources of finance, and draw up the necessary proposals
  • Establish a good working relationship with your bank
  • Register for a Tax File Number and an Australian Business Number with the ATO
  • Complete registration procedures with Australian Securities and Investments Commission
  • Deal with company secretarial issues
  • Set up a recording system for your internal use and for complying with statutory requirements

Each new business is different and needs to be considered in relation to your individual circumstances and our experience can ensure you are maximising your opportunities.

We can also assist with:

  • Business takeovers
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  • Business risk profiles
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Payroll & GST Reporting

Payroll

We can assist you with all facets of payroll and reportable contractor payments. Our professional team are fully versed in all legislative requirements and the processes required in managing this crucial part of your business.

The primary objective of payroll processing is to ensure that employees receive all the financial entitlements they are owed in a timely manner. Poor payroll processing can be very detrimental to a business as it can significantly impact net income and lead to disgruntled staff. With an abundance of legislation, payment methods and withholdings, payroll management can be a difficult and time-consuming process.

Payroll processing services include:

  • General Payroll – ensure your staff are paid the correct rates and paid according to the correct hours worked.
  • Payslips – Our team can prepare your staffs payslips on your behalf and email them directly to you or your staff along with
  • PAYG Withholdings – Any business that has employees or pays employees of another business must withhold an amount from payments made to them. Any payments made to a business that doesn’t quote an ABN on an invoice or other documentation must also have an amount withheld from payments.
  • Taxable payments reporting – Businesses in the building and construction industry need to report the total payments they make to each contractor for building and construction services each year. These payments need to be reported to the Australian Taxation Office (ATO) on the Taxable Payments Annual Report, or electronically.
  • Entitlements – calculation of leave including holiday, personal, long service and rostered days off.
  • Payroll Tax, Workers Compensation Insurance, Employment Forms – some or all of these may be needed for your business.
  • Efficient and Electronic systems – these should simplify all processing and provide greater security for you and your staff.
  • Superannuation should be calculated and paid – this is a compulsory whereby employers are required to pay a percentage on top of “ordinary time’s earnings” to a nominated superannuation fund. These contributions need to be made at least once every three months and penalties for late payment are very severe.
  • End of Payroll Year Processing – Reconciling, Generation and Lodgement of employment group certificate’s and payment summaries, taxable payment summaries, reportable fringe benefits and lump sum amounts

GST Reporting

Once a business reaches a turnover of $75,000 per annum, the business is required to register for GST and lodge Business Activity Statements with the Australian Taxation Office. Depending on the nature of the business and the turnover thresholds, the business will register to report using either the cash or accruals method.

GST is an important tax consideration in events such as sale of property, development projects, new business structures, mergers and acquisitions and international transitions.

We can help you to prepare comprehensive financial statements for a wide range of readers and an equally wide range of purposes. Whether your statements relate to your business or your personal financial standing, we can accommodate your needs. The GST-related services we offer include, but are not limited to:

  • Advice on registering for GST
  • Monthly/quarterly Business Activity Statements (BAS)
  • Income Activity Statements
  • Pay as you go (PAYG) instalments
  • Annual Business Activity Statements
  • ATO audit assistance
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Corporate Compliance

Solutions 4 Accounting & Tax has the experience and understanding of the legal and regulatory framework that applies to business entities and we can help you understand the myriad compliance programs and regulated obligations that affect your business/company. We will make sure your business/company meets all its obligations to ASIC (Australian Securities & Investments Commission), the ATO (Australian Taxation Office) and the SRO (State Revenue Office of Victoria). Compliance is of paramount importance but we also believe that management advice and support is a crucial aspect of corporate accounting.

We can assist with:

  • The formation of trusts and new company registrations
  • Preparation of annual company statements
  • Attending to ASIC returns and regular filings on your behalf
  • Any company changes or change of directors
  • Business name registrations and maintenance
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  • Preparing meeting minutes and drafting resolutions
  • Share allotments/transfers/buy-backs
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  • Family Trust set up and change of Trustees
  • Provision of registered office services for service of notices
  • Preparing minutes and drafting resolutions.
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Accounting software support

More small to medium-sized businesses are moving to cloud accounting and using cloud based applications for their bookkeeping and accounting needs through desktop and mobile apps. All businesses need to keep track of their accounts, and cloud accounting allows businesses to make invoicing and cashflow management decisions based on more up to date information. It also provides for other business efficiencies including payroll for off premises workers.

The cloud revolution is propelled by fast, reliable internet, cheaper servers and widely-used open-standards for interchanging data and instructions between software. Moving to the cloud does not increase data risk if good password policies and back-up strategies are in place. Businesses should ensure staff understand modern security risks and complete training when moving to cloud accounting or using any service that provides remote access.

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Contact us to discuss your circumstances so we can help determine the most appropriate solution for you based on functionality, ease of use and cost.

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Management reporting

Management Reporting includes the preparation of management reports and accounts that provide accurate and timely financial and statistical information. Information required by managers to make day-to-day and short-term decisions more efficiently and effectively to achieve desired outcomes such as increasing profit or delivering improved services.

Unlike financial accounting, which produces tax returns and annual reports, management reporting generates monthly or weekly reports for an organization's management and decision makers. These reports typically show items such as available cash, sales revenue, orders in hand, accounts payable and accounts receivable, and outstanding debts. An important aspect of Management accounting is determining what information management needs and communicating this effectively.

Solutions 4 Accounting & Tax can assist with all aspects of management reporting including:

  • Strategic advice to managers about the financial implications of projects
  • KPI reporting
  • Explaining the financial consequences of business decisions
  • Formulating business budgets and business plans and strategies
  • Monitoring spending, financial control and Cashflow projection
  • Conducting internal business audits
  • Monthly/quarterly management reports
  • Product costing reviews.
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Business Structuring & Transitioning

Business Structuring

Choosing your business structure is an important decision and Solutions 4 Accounting & Tax can consult with you and suggest the best structure for your business. There are four main business structures commonly used by small businesses in Australia. They are:

  • Sole trader: an individual operating as the sole person legally responsible for all aspects of the business. Like other structures, as a sole trader you can employ people to help you run your business. The structure is inexpensive to set up because there are few legal and tax formalities.
  • Partnership: an association of people or entities running a business together, but not as a company. A partnership is relatively inexpensive to set up and operate.
  • Company: a legal entity separate from its shareholders. It is a complex business structure, with set-up and administrative costs that are usually higher than for other business structures.
  • Trust: an entity that holds property or income for the benefit of others. Trusts require a formal trust deed that outlines how the trust operates, require the trustee to undertake formal yearly administrative tasks and if you operate your business as a trust, the trustee is legally responsible for its operations. A trustee of a trust can be a company, providing some asset protection.

Companies and Trusts are more complicated business structures but they have their advantages and Solutions 4 Accounting & Tax can discuss these with you. It is important to note that you can change your business structure throughout the life of your business.

Business Transitioning

You’ve worked hard to create and build your business to the valuable asset it is today. But how do you maximise the benefits of owning a business along the way and especially when you sell it. Creating a good business succession plan is essential to being in business. Often the lack of planning this vital aspect can see years of work devalued or eliminated altogether. Plan early to avoid the disappointment and make sure you are protecting yourself and your family along the way.

At Solutions 4 Accounting & Tax we understand this important aspect of business management because we run a business just like you and have over a decade of assisting business owners make the most of what they have. We have a team of other highly qualified professionals to assist in all aspects where necessary because we understand being successful in this important area is a team activity. Contact us today to see how we can assist you.

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Self-managed Superannuation Funds

Setting up a Self-Managed Superannuation Fund is a major financial decision. We understand that you’re busy and that the SMSF rules are complicated. We will provide you with an end to end solution giving you access to all the support and expertise you need to ensure your SMSF is well managed and compliant.

A SMSF can have many advantages but, equally, you need to consider the reasons why a SMSF may not suit your needs. We can help you decide if this is the right option for you.

Advantages of a SMSF:

Having control of your retirement savings can lead to a deeper understanding of how your overall wealth is tracking, and gives you more confidence in your investment and lifestyle decisions.

You can have access to a broader range of investments. You can invest in the usual options such as shares, term deposits, managed funds and property but you can also hold alternative assets such as artwork, jewellery, antiques, and wine. There are though, very strict rules on holding the latter assets in your self-managed super fund.

You retain control while still being able to take advice from your advisors.

Beneficial tax planning strategies.

Greater flexibility for accessing Centrelink benefits such as the age pension.

But a SMSF is not for everyone:

If you have set up a self-managed super fund (SMSF), you are in charge and you make the investment decisions for the fund. You must also be aware that you are responsible for complying with superannuation and tax laws, maintaining records, providing financial statements, completing tax returns and organising an annual independent audit.

You also need time and expertise to run your SMSF.

Compliance is very important.

There can be up to 4 Trustees and their thoughts and ideas have to be included.

The ATO offers advice on the responsibilities of having a SMSF.

Solutions 4 Accounting & Tax offers advice on all SMSF services, including:

  • The setting up of a SMSF and all administration tasks such as preparation of your trust deed and the completion and lodgement of relevant ATO statements.
  • Superannuation consolidation.
  • Ensuring your SMSF is compliant with current superannuation laws and regulations
  • Advice on life and disability Insurance options.
  • If there is more than one member in your SMSF, we can offer advice on what will happen in the event of ill health, death, relationship breakdown, or waning interest.
  • Advice regarding Investment in Property
  • Appointment of Trustees
  • Audit of your SMSF
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Disclaimer

OUR WEBSITE DOES NOT GIVE LEGAL, TAXATION, BUSINESS, INDIVIDUAL, OR FINANCIAL ADVICE.

This material is produced by Solutions 4 Accounting & Taxation. It is intended to provide general information in summary form on legal, taxation, and other general business and personal topics, current at the time of first publication. The contents do not constitute legal, taxation, business, individual, or other financial advice and should not be relied upon as such. Formal and specific accounting, financial planning, or legal advice should be sought matters relevant.

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Solutions 4 Accounting & Taxation Pty Ltd recognises the importance of your privacy and understands your concerns about the security of your personal information. We are committed to protecting any personal information about you that we hold. This privacy policy details how we generally manage your personal information and safeguard your privacy.

THE NATIONAL PRIVACY PRINCIPLES

From 21 December 2001, most private sector organisations in Australia must, by law, comply with the National Privacy Principles subject to the Privacy Act 1988 (Cth) ("NPPs"). We are bound by the NPPs.

COLLECTING PERSONAL INFORMATION ABOUT YOU

The kinds of personal information we hold:
We only collect personal information that is necessary for us to perform our functions.

The kinds of personal information we collect and hold will depend upon the services you request from us. However, it may include:

We also collect some information from you when you use our website. Your use of the facilities and services available through our website will determine the amount and type of information which we collect about you. Some of this information will not be personal information because it will not reveal your identity.

The only personal information which we collect about you when you use our website is that which you tell us about yourself, for example, by completing an online form when you accept an invitation to attend a seminar, or information you provide to us when you send us an email. We will record your email address if you send us an email.

OUR USE OF COOKIES

When you visit our website, our server attaches a small data file called a "cookie" to your computer's memory. Cookies are pieces of information that may be transferred to your computer's memory when you visit a website for record keeping purposes. Most Web browsers are set to accept cookies. However, if you do not wish to receive any cookies you may set your Web browser to refuse cookies. We use cookies to provide us with aggregate (anonymous) information on how people use our website and to help us to know what they find interesting and useful on our website. We do not link this information back to your identity or other information that you have provided to us. We do not store any information that identifies you inside cookies.

COLLECTION OF ANONYMOUS INFORMATION

As most websites do, we track usage patterns on our website on an anonymous aggregate basis. Your identity cannot reasonably be ascertained from this information. Each time you visit our website a web server makes a record of your visit. Specifically, it records your:

USING AND DISCLOSING YOUR PERSONAL INFORMATION

The purposes for which we collect and hold personal information and how we use it.

We respect your privacy. Any personal information which we collect about you will be used and disclosed by us so that we can provide you with the services that you have requested, or otherwise to enable us to carry out our functions as professional business and individual advisers.

We may also use your personal information to provide you with information about other services offered by us (such as seminars). If you would prefer not to receive this information, please let us know and we will respect your request.

CONTRACTING OUT SERVICES AND DISCLOSURES

We may disclose your personal information to our service entities and contract out some of our functions (such as mailing) to external service providers. We may disclose your personal information to these external service providers but only so that they can provide the services that we have contracted out to them.

EMAILS YOU RECEIVE FROM US REGARDING PUBLICATIONS, EVENTS AND EDUCATION

How we collect personal information from you

If you provide us or have provided us with your email address, we may send emails to you containing Solutions 4 publications, such as newsletters or seminar invitations. We may use an "email management system" to automate the management and dispatch of these emails. The system operates by inserting tracking codes in the emails that we send to you.

THE KIND OF PERSONAL INFORMATION WE COLLECT ABOUT YOU

The tracking code allows us to collect personal information about you, such as whether you received and opened an email, and whether you clicked through to any links to our website. This information that we collect about you will be stored by our email management system.

The purpose for which we collect the information about you

The personal information that the email management system collects about you is used by us to:

ACCESS TO YOUR PERSONAL INFORMATION

In most cases, you can gain access to personal information that we hold about you. We will handle requests for access to your personal information in accordance with the NPPs.

We encourage all requests for access to your personal information to be directed to the office manager by email admin@s4.tax or by writing to the address below.

We will deal with all requests for access to personal information as quickly as possible. Requests for a large amount of information, or information which is not currently in use, may require further time before a response can be given. In some cases, consistently with the NPPs, we may refuse to give you access to personal information we hold about you. This includes circumstances where giving you access:

If we refuse to give you access, we will provide you with reasons for our refusal. Generally, if you request us to do so we will amend any personal information about you held by us which is inaccurate, incomplete or out of date. If we disagree with your view about the accuracy, completeness or currency of a record of your personal information held by us, and you ask us to associate with that record a statement that you have a contrary view, we will take reasonable steps to do so.

If you would like more information about the way we manage personal information that we hold about you, or are concerned that we may have breached your privacy and wish to make a complaint, please contact us:

Email: admin@s4.tax
Mail: PO Box 904, Nowra, NSW, 2541
Phone: (02) 4421 8788

CHANGES TO OUR PRIVACY POLICY

From time to time it may be necessary for us to review and revise our privacy policy. We reserve the right to change our privacy policy at any time. We may notify you about changes to this privacy policy by posting an updated version on our website.